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X Replaces Revenue Sharing Program with New 'Original Content Rewards'
Importance: 10/1001 Sources
Why It Matters
This strategic pivot could reshape creator engagement and content production on X, influencing the platform's overall value proposition for both creators and users.
Key Intelligence
- ■X has announced the discontinuation of its previous revenue sharing program for content creators.
- ■The former program was labeled as 'misaligned,' indicating it did not meet X's strategic objectives.
- ■A new monetization initiative, 'Original Content Rewards,' is being introduced to replace the old system.
- ■This move signals a significant change in X's approach to incentivizing and compensating creators on its platform.