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Booking Holdings-Backed Lola Unveils AI Travel Assistant with Membership Model
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Why It Matters
This launch represents Booking Holdings' strategic investment in advanced AI for the travel sector and signifies a new push by experienced industry entrepreneurs to innovate personalized travel assistance, potentially impacting how consumers plan and manage their trips.
Key Intelligence
- ■Lola, a new AI-powered travel and experiences assistant, has been officially launched.
- ■The venture is backed by Booking Holdings and co-founded by the founders of Kayak, Paul English and Bill O'Donnell.
- ■Lola is rolling out with a membership model, offering subscribers access to its AI assistant for personalized travel planning.
- ■The platform aims to utilize artificial intelligence to streamline various aspects of travel, from booking to in-trip experiences.