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Cygames Establishes AI Sub-Studio for 'Umamusume' Universe Expansion

Why It Matters

This move signals a growing trend among major game developers to invest in AI for expansive content generation and IP development, potentially setting new industry benchmarks for immersive game experiences. It indicates a strategic shift towards leveraging AI for long-term growth and innovation within established franchises.

Key Points

  • Cygames, the developer behind the popular game 'Umamusume Pretty Derby', has announced the formation of a new AI sub-studio.
  • The sub-studio's core mission is to utilize artificial intelligence to expand and enhance the beloved 'Umamusume' game universe.
  • This initiative signifies a strategic investment in integrating advanced AI technologies into content creation and game development.

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